Market intelligence

Market intelligence helps businesses paint the 'big picture' of a given global market, and can assist businesses understand where opportunities may lie, the challenge they represent, and requirements for success.

How can market intelligence benefit your business?

If an organisation wants to be close to the market, it needs to fully understand it, including the roles competitors and customers play, including:

  • market and customer/consumer orientation – promote external focus
  • identification of new opportunities – identify new trends before our markets and competitors
  • early warning of competitor moves – enable counter measures
  • minimising investment risks – detect threats and trends early on
  • better customer interaction – inherit intensified customer market view
  • better market selection & positioning – understand where your offer fits and discover untapped or under-served potential
  • quicker, more efficient and cost-effective information.

How can I access market intelligence?

The Market Intelligence Unit of the South Australian Food Centre provides a market focus and market analysis to guide Government, industry sector and industry organisation strategic planning, through an understanding of performance, trends and competitive position in South Australia’s:

  • existing and potential international and domestic markets
  • production and supply chain capability.