Chinese market for almonds

PIRSA has invested in a project with the Almond Board of Australia (ABA) as part of the strategic approach the almond industries are taking to identify and develop new market opportunities.

By 2015 Australia’s almond production is expected to increase three-fold, becoming the world’s second largest producer. This expansion will bring with it new marketing opportunities, challenges and risks which need to be identified, quantified, analysed and addressed.

The Australian almond industry, through the Almond Board of Australia, is taking a strategic approach to export market development and has an extensive export program planned for 2009/10 and the years ahead. 

PIRSA, through its Market Development and Value Chain Development programs, is investing in the Chinese market research program.  China is an emerging market with enormous potential, and PIRSA believe that not only will this approach assist the almond industry in developing a sustainable market for its expanding production, it will also demonstrate to other primary industries, the merits of learning more about potential consumers and markets and targeting the product to meet their wants and needs.

The key purpose of the project is to conduct market research in the Guangdong, Beijing and Shanghai regions in an attempt to understand the opportunities and challenges of marketing Australian almonds to those markets. Although the Project will be centred around a study tour of the nominated Chinese regions in May 2010, the Project will involve a range of planning and reporting activities before and after the tour.