Regional Marketing Grant Funding

The Supporting Brands of our Key Regions Grant Funding program has seen 12 regions develop sustainable region-specific marketing activities that support the collaboration and development of South Australia’s food, wine and culinary tourism industries.

The Supporting Brands of our Key Regions program supports:

A total of 12 projects have been awarded $412,000 grant funding.


Project Title

Project Details

Grant Amount

Adelaide Hills Wine Incorporated

Open your Mind to Hills Food and Wine

To produce a documentary video highlighting Adelaide Hills as a desirable food and wine region and to hold a food and wine event for selected media and trade in the Adelaide Hills.


Kangaroo Island Industry and Brand Alliance

Kangaroo Island Social Media Alliance: Leveraging new platforms to drive our regional food, wine and culinary tourism brand.

To develop a social media strategy to promote Brand Kangaroo Island and its products.


Barossa Trust Mark

Establishing value in the Barossa Trust Mark – ‘building awareness and understanding’

To deliver an integrated consumer marketing campaign to build awareness of the Barossa Trust Mark.


Regional Development Australia Murraylands and Riverland Incorporated

Brand RIVERLAND: Where great ideas flow

To implement strategic marketing of food, wine and tourism in the Riverland.


Regional Development Australia Yorke and Mid North

Branding Yorke Peninsula Produce Project

To promote the region’s food products and help producers access new markets.


Regional Development Australia Whyalla and Eyre Peninsula

Eyre Pensinsula Brand Extension Program

To enhance the marketing of Eyre Peninsula across food, wine and culinary experiences.


Langhorne Creek Grape and Wine Incorporated

Table Talk with Langhorne Creek: an interactive video – Stage 1

To create an interactive online tool for the wine region.


McLaren Vale Grape and Wine Tourism Association

McLaren Vale – One Region – One Brand.

To enhance the region’s marketing across food, wine, hospitality and tourism.


Clare Valley Winemakers

Clare with fresh Eyre – Marketing Premium Clare Valley Riesling with Eyre Peninsula Seafood

To establish a program to market premium Clare Valley wines along with Eyre Peninsula seafood under the tag “Clare with Fresh Eyre”.


Regional Development Australia Murraylands and Riverland Incorporated

Murray River, Lakes and Coorong – Building the Brand and Digital Strategy

To build a website and develop social media to promote the Murray River, Lakes and Coorong food and wine.


Fleurieu Peninsula Tourism

Fleurieu Peninsula Tourism Digital Marketing Strategy.

To develop and implement on-line marketing to promote regional food, wine and culinary tourism experiences.


Horticulture Coalition of South Australia

Northern Adelaide Plains regional marketing strategy project

Develop a coordinated, cohesive and unified regional marketing strategy encompassing the horticulture, food, wine and tourism sectors within the Northern Adelaide Plains region.



Marc Jones, Senior Project Officer
Phone: (08) 8429 0497

Useful links

Read about the development of other South Australian regional marketing strategies:

Regional Food and Wine Marketing Forum 5 February 2015 presentations:

Regional Marketing Forum for the Supporting Brands of our Key Regions program 4 November 2016 - presentation:

Page Last Reviewed: 28 Dec 2017
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