In this section:

Archived Media Releases

Food industry report

30 September 2010

Listening to consumers and monitoring consumer trends is vital if the South Australian food industry is to increase its competitiveness, according to a new food industry market intelligence report.

Agriculture and Food Minister Michael O'Brien has released the report entitled "Food Consumption and Consumers: Who, What, Where and Why?"

It was compiled by Primary Industries and Resources South Australia (PIRSA) to outline the issues that are shaping consumer trends across the food industry.

Mr O'Brien says the report offers insight into opportunities for differentiation and growth in the market.

"The report considers the major factors behind why consumers make particular purchase decisions and what value they perceive in products," Mr O'Brien says.

"This report provides food industry businesses with information and tools they need to become more consumer-driven and respond to the needs of the market.

"It is designed to help businesses understand consumers and how that knowledge can shape business development," he says.

The macro-trends indicated within the report show that consumer purchases are largely guided by convenience, enjoyment, health and value.

"It also shows that consumers are beginning to place more importance on authenticity in ethical and local food and it highlights the importance of the processed food industry in generating value within the State."