Off the back of a hugely successful last round, South Australian wineries are again being encouraged to bring their most exciting cellar door ideas forward by applying for assistance under the South Australian Wine Industry Development Scheme, 2017-18.
The $1.8 million scheme aims to help drive wine sales, increase visitor numbers and create jobs by supporting wineries to upgrade and diversify their cellar door offerings.
Grants are available under two programs:
- The Cellar Door Grants Program – open to South Australian wineries looking to diversify and improve their traditional cellar door experience. Funding is available for grants up to a maximum of $25,000.
- The Regional Wine Industry Association Grants Program – open to South Australian Regional Grape and Wine Industry Associations. Funding is available for grants up to a maximum of $50,000.
Applications for the 2017–18 Cellar Door Grants Program close 5 pm, Wednesday 24 May 2017.
Previous Cellar Door Grant Program projects included converting an old dairy into a private tasting room, upgrading a cellar door to include art displays and the development of a new restaurant.
Applications for the 2017–18 Regional Wine Industry Association Grants Program close 5 pm, Wednesday 7 June 2017.
Previous Regional Wine Industry Association Grant Program projects included an interactive map of the Adelaide Hills wine region, an advertising campaign to promote the Langhorne Creek wine region and a map of unique soils of individual wine regions on the Limestone Coast.
In addition to the grant programs, $200,000 has been allocated to support major wine events and promotional activities, helping showcase the state’s premium wine to local and international markets and strengthening Adelaide / South Australia’s Great Wine Capital of the World identity.
For more information visit www.pir.sa.gov.au/winescheme.
Quotes attributable to Minister for Agriculture, Food and Fisheries Leon Bignell
We saw a strong response to the first round of the scheme – around 40% of wineries in South Australia with a cellar door applied for funding to enhance their business.
Under the 2016–17 round we were able to fund 56 wineries across the Barossa, Clare Valley, Langhorne Creek, McLaren Vale, Adelaide Hills, Mount Gambier, Padthaway, Riverland, Robe and Southern Fleurieu.
This is a game-changer for the SA wine industry – in the coming months many of these cellar doors will finish their projects – which will aim to increase foot traffic and wine sales.
This is an opportunity for wineries to enhance their traditional cellar door experience and I’m looking forward to seeing the exciting projects that are put forward.
Adelaide is a member of the Great Wine Capitals of the World Global Network and these grants help reinforce that title by raising the bar of our cellar door experiences.
The scheme supports the State Government’s Premium Food and Wine Produced in our Clean Environment and Exported to the World economic priority by reinforcing our global reputation for our premium food and wine.
Quotes attributable to Sons of Eden Proprietor Simon Cowham
We received a $25,000 grant under the 2016–17 round of the scheme and will use it to convert a building on site into a high-end tasting facility with a view of the iconic Barossa Valley.
Our project meets the needs of our customers who are seeking a high-value wine tasting experience at our cellar door.
What our project does is it adds value to the wine, it sets it apart from other wine by including visual and audio components to the experience, and gives consumers a greater understanding of the diversity of the Barossa as well.