More than 50 South Australian wineries will share in $1.225 million in funding, to help them upgrade and diversify their cellar doors to provide visitors with a world class experience.
The State Government’s Cellar Door Grants Program helps wineries upgrade their offerings and provide a memorable experience.
The 55 wineries – located in the Adelaide Hills, Barossa, Clare, Coonawarra, Currency Creek, Kangaroo Island, Langhorne Creek, McLaren Vale, Mount Benson, Riverland and Southern Flinders Ranges – will receive up to $25,000 each.
Some of the newly funded projects include:
- Deviation Road in the Adelaide Hills, establishing a specialised sparkling wine tasting area.
- Battle of Bosworth Wines, for a new cellar door with scenic views of Napean Bay on Kangaroo Island.
- Chapel Hill in McLaren Vale to link its tasting rooms with their outdoor area creating a vibrant family friendly space adjoining the existing 151 year old chapel.
- Yalumba in the Barossa who are renovating an historic building into a hospitality space.
- Woodstock Wines at McLaren Vale to construct a wildlife and wine experience platform and pathways through wildlife enclosures, giving visitors an up-close wildlife experience.
- Elderton Wines are set to convert a 1918 gentleman’s bungalow into a state-of-the-art cellar door.
In addition, seven regional wine associations are receiving grants for up to $50,000 per project under the Regional Wine Industry Association Grants Program to develop regional wine tourism and visitor experiences. This funding totals $361,610.
The recipients are:
- Adelaide Hills Wine Region – Immerse Yourself Program ($50,000) and The Adelaide Hills Region Big Data Insights Program ($30,000).
- Barossa Grape & Wine Association – Barossa Brand Extension and Activation Project – China & Hong Kong ($50,000), Barossa Shiraz Trail business case development ($25,000) and The Barossa Cellar events facility ($50,000).
- Clare Valley Winemakers – Breathe It In – Clare Valley! marketing campaign ($32,750).
- Coonawarra Grape and Wine – Coonawarra Wineries Walking Trail ($9750) and Building Brand Coonawarra through ‘content marketing’ videography and photography ($19,600).
- Kangaroo Island Food and Wine Association – Kangaroo Island events ($48,500).
- Langhorne Creek Grape and Wine – Reproduction of a vintage caravan for regional promotions and events ($18,412) and a Landscaping and infrastructure project at Langhorne Creek Old School Community, Wine & Tourism Hub ($15,000).
- McLaren Vale Grape Wine and Tourism Association – McLaren Flat ‘Flat Mates’ promotional activities ($12,598).
The Cellar Door Grants Program and the Regional Associations Grants Program are part of the State Government’s $1.8 million South Australian Wine Industry Development Scheme which was created to increase wine sales, visitor numbers and create jobs.
Both cellar door and regional wine industry association grant recipients are required to match grant funding with a dollar for dollar minimum co-contribution.
For more information visit www.pir.sa.gov.au/winescheme
Quotes attributable to Minister for Agriculture, Food and Fisheries Leon Bignell
Since we launched the South Australian Wine Industry Development Scheme we’ve offered funding to 112 wineries for cellar door developments, and to10 regional wine associations to run 22 projects to further build awareness for their regions and attract greater visitor numbers.
We’ve seen so many exciting projects come to life, including in the Adelaide Hills, where I will be opening a new cellar door in the historic Gumeracha Stores next Saturday (September 23).
Ochre Nation, which is home to Applewood Distillery and Unico Zelo Wines, have transformed the historic Gumeracha Cold Stores into a fantastic new cellar door.
In June, I opened the new Gemtree Biodynamic Hut. It is now a key component of biodynamic tours which allow visitors to see and learn about the nature and science behind Gemtree’s biodynamic wines.
Many of the projects funded through the grants programs have added significant value to the traditional cellar door experiences – providing visitors with a broader wine tourism offering, such as educational wine classes, café and restaurant facilities or outdoor walking trails.
The South Australian Wine Industry Development Scheme will help to ensure growth in the State’s wine sector and further cement Adelaide’s position as a Great Wine Capital.