Market Research Into Value Adding Opportunities for Potatoes - 2003-2004

Backgroundmasedpotato

A number of potential value adding opportunities were identified that could have potential application to increase the economic returns from South Australian potatoes and meet changing consumer demands. This project works in collaboration with the SA Potato Industry Trust to undertake market research to prioritise the best bet value adding options for fresh potatoes.

Objectives

The project undertakes the following

  • Global overview of potato value adding trends.
  • Overview of potato value adding in South Australia and the national supermarkets.
  • Assessment of which potato products are selling well.
  • Implications of using a fresh value added product.
  • Shortlist of best bet products for development.

Key Achievements

  • Industry has shown strong commitment to the need for further value adding SA potatoes to achieve better returns for the product and to meet changing consumer needs.
  • A project Management Team has been established to progress this initiative.

 

Project Leader: Mark Drew