News

Australian-­first brands app for SA livestock producers

Friday 11 August 2017

South Australian livestock producers are the first in the nation to have access to a 'brand' recording app thanks to a collaboration between the State Government and Livestock SA.


'SA Brands' allows producers to simply register their livestock brands via the app – maintaining their visible animal identifiers as well as the “ear tagging” of animals, which the national livestock identification system (NLIS) requires. It also gives producers the ability to report lost or stolen livestock – and assist with tracking them down.

The South Australian Government worked closely with Livestock SA members to develop the SA Brands app, which was officially launched by the Minister for Agriculture, Food and Fisheries Leon Bignell at the Growing SA Conference in Hahndorf today.

Via 'SA Brands', producers can also receive news and updates from Livestock SA and connect with other livestock owners registered on the platform.

Background

On 1 January 2016, the Brands Act 1933 was repealed and replaced with the National Livestock Identification Scheme (NLIS) and Property Identification Codes (PIC) which are now used in tracing livestock ownership and movements, especially in livestock disease surveillance and emergencies such as bushfires.

Following the repeal, Livestock SA members suggested livestock brands and earmarks could be retained in some form to aid in the investigation of stock theft and identification of stray stock – particularly if NLIS ear tags were lost or removed.

The State Government has worked with Livestock SA, through Primary Industries and Regions SA, to develop a digital solution for registering livestock brands.

Quotes attributable to Minister for Agriculture, Food and Fisheries Leon Bignell

Brand registrations used to be stored in dusty old books – but now South Australia's livestock producers can register and manage their brands via this brilliant Australian-­first 'Brands App', which is simple to use and effective for stock management.

The app will make a big difference to livestock producers, particularly as a tool to report and assist in tracking down lost or stolen livestock.

It's a brilliant example of what government and industry can achieve when we work together to develop a solution and the end result is a product which is a major win for livestock producers.

There were an astounding 60,000 registered brands in South Australia before the repeal of the legislation – we now invite our livestock producers to take up this opportunity to manage their brands through the new app.

The industry contributes significantly to the state's economy with beef and sheep production generating gross revenue of more than $3.3 billion in 2015–16.

Quotes attributable to President Livestock SA Geoff Power

SA Brands will strengthen and improve the service Livestock SA provides to South Australia's livestock industry.

It is an innovative new app which will help livestock producers manage their brands and animals. We thank the State Government for their support in the development of the app.

Download 'SA Brands' app from:

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