News

Wine writing to flow for passionate wine media cadet

Friday 15 September 2017

Barossa wine marketer Emily Hay is set to help tell the state’s premium wine story as the next Wine Communicators of Australia (WCA) Wine Media Cadet.


As the 2017 WCA Wine Media Cadet, Emily will gain exclusive experiences and insights into the state’s wine industry as part of a tailored program which will see her travel overseas and attend key industry events to develop her wine writing skills, meet high profile wine industry contacts and be published on a blog.

The WCA Wine Media Cadetship aims to empower young people who are passionate about South Australia’s wine industry and are keen to build their careers and skills in wine journalism and communication.

The cadetship is supported by the four partners of Adelaide / South Australia’s membership to the Great Wine Capitals Global Network: Primary Industries and Regions SA, the South Australian Wine Industry Association, the South Australian Tourism Commission and Brand South Australia

The cadetship is run by Wine Communicators of Australia, a national organisation for wine industry professionals.

As part of the extensive program, Emily will participate in a number of quality industry experiences in wine sensory evaluation, wine media writing and engagement with wine industry bodies including:

  • Great Wine Capitals Masterclasses at Ferment the Festival
  • the Royal Adelaide Wine Show
  • the Best of Wine Tourism Awards as part of Adelaide / South Australia’s membership to the Great Wine Capitals Global Network
  • International industry and consumer events such as Hong Kong Wine and Dine Festival.

Background

Emily has a background in hospitality and PR/marketing and works at Turkey Flat Vineyards in the Barossa Valley.

South Australia’s wine industry generated $2.1 billion in revenue in 2015–16.

Adelaide / South Australia’s membership to the Great Wine Capitals Global Network is supported by PIRSA, the South Australian Wine Industry Association, the South Australian Tourism Commission and Brand South Australia.

Keep up to date with Emily’s blog posts, soon to feature on www.adelaidegreatwinecapital.com

Quotes attributable to PIRSA Executive Director Agriculture, Food and Wine Jo Collins

This is a fabulous opportunity for Emily, a talented professional in the wine industry who will help tell South Australia’s wine story.

Emily will be heavily involved in a number of key wine industry events over the coming months, which will see her learn from and network with highly respected wine industry members, and importantly, be mentored by them.

To have a cadetship solely for the wine industry will be a real asset to help increase exposure of the state’s wine industry and of Adelaide, South Australia’s membership in the Great Wine Capitals Global Network.

The WCA Wine Media Cadet program has been crafted to ensure Emily will gain the best industry exposure and experience - we look forward to seeing her become a familiar name in wine community.

Quotes attributable to Wine Communicators of Australia Chairman Angus Barnes

There are many excellent young wine industry communicators in South Australia and we are very pleased that through the support of the South Australian Government, we can help one person with their journey.

We were delighted with the calibre of the entries from across South Australia – Emily Hay showed enthusiasm and passion for the industry which combined with her increasing experience, made her a worthy recipient.

We believe this cadetship will help Emily by giving her access to people and activities which should help her accelerate her career.

We thank the South Australian Government for their support of this program and look forward to hearing about Emily’s journey going forward.

Quotes attributable to Wine Media Cadet Emily Hay

I am beyond thankful to PIRSA and WCA in implementing the WCA Wine Media Cadet Program.

I am excited to be able to immerse myself in the industry I love and have a platform to tell some of its stories.

To have the confidence and support of PIRSA and Wine Communicators of Australia as I take the next step in building a career in wine communication is a dream come true.

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Media Contacts

Celia Brissenden - Communications Manager, Regional Development, Fisheries & Aquaculture and Forestry
Email: celia.brissenden@sa.gov.au
Phone: 0477 359 248

Agriculture, Food & Wine, Biosecurity and SARDI
Email: pirsa.media@sa.gov.au
Phone: 0455 091 908


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